E-COMMERCE GROWTH AGENCY
• CHESHIRE, UNITED KINGDOM
We design and implement full-funnel growth strategies for established
eCommerce brands, including PPC, CRO, SEO & EMS.

We design and implement full-funnel growth strategies for established eCommerce
brands, including PPC, CRO, SEO & EMS.
Brands like yours are our biggest advocates
Full-funnel systems that build 7 and 8 figure brands
At advantage, we don’t just run ads – we build full-funnel growth systems that drive sustainable, profitable results for eCommerce brands. We integrate PPC, SEO, CRO, and EMS into a cohesive strategy that maximises revenue, lowers acquisition costs, and increases customer lifetime value.
Customer Acquisition
- Paid Advertising Campaigns
- Creative Strategy
- Search Optimisation
- Conversion Optimisation
- Paid Advertising Campaigns
- Search Optimisation
- Creative Strategy
- Conversion Optimisation
Customer Retention
- Data-Driven Retargeting
- Email Marketing Strategy
- SMS Marketing Strategy
- Customer LTV Optimisation
- Data-Driven Retargeting
- Email Marketing Strategy
- SMS Marketing Strategy
- Customer LTV Optimisation
ROI-Driven PPC
Strategies
Rather than taking a one-size-fits-all approach to PPC, we craft tailored paid advertising campaigns built around your brand, products, and target audience. The strategy then evolves based on real performance data, allowing us to optimise continuously, shifting budgets to the most effective platforms and maximising ROI over time.
001 Creative Strategy
We continually create, run, and test new ad creatives across different platforms and provide you with the data on their performance.
002 Website Optimisation
We continually improve the rate at which your website converts by making visual and functional improvements, and running A/B tests.
003 Search Optimisation
We optimise your website and product feed for search engines to help you get more traffic & sales through Search & Shopping, longterm.
004 LTV Optimisation
We maximise the average lifetime value of your customers by implementing & optimising email & SMS marketing and other essential tools.
Working with brands that are ready to scale
Check out some of the projects we’ve been working on and the brands we work with…
eCommerce
Shopify
Retail
Bouncy Blow Band
After entering the market with a new product, we helped Bouncy Blow Band generate over 1,000 sales at almost 800% ROAS through the use of advanced advertising campaigns on Google, Facebook & other platforms.
797%
ROAS
£2.66
CPA
The Muzzle Movement
The Muzzle Movement is breaking a stigma by creating comfortable, sturdy and good-looking muzzles, allowing them to live happy, sociable lives. We’ve been helping them reach a larger audience through paid advertising.
2,100%
ROAS
£2.69
CPA
HyperWake
We work with HyperWake – who offer innovative dry changing robes with thermal insulation for water sports and outdoor activities – to build brand awareness and generate sales profitably through paid advertising.
778%
ROAS
332%
Increase
Perky Pear
Since 2018, we’ve been working with Perky Pear to get the most out of paid advertising and ensure that they benefit from both paid and organic traffic, whilst their website does a good job of converting visitors into customers.
721%
ROAS
£1m+
Revenue
Apachie
Apachie is a family-run e-scooter brand based in Cheshire, focusing on developing innovative electronic scooters that are both stylish and versatile. We’ve helped them double their sales through the use of pay-per-click.
1,271%
ROAS
109%
Rev. increase
Little Green Paper Shop
Little Green Paper Shop offers eco-friendly alternatives to popular stationary items such as paper, pens, business cards and much more. Working as their PPC agency, we’ve helped them make advertising profitable.
132%
ROI increase
825%
Rev. increase
“Advantage was a really integral part of us scaling to a million and beyond…”
“Advantage have been invested in our brand since we were even really small. I think they’ve been a really important part of how we’ve been able to scale to where we are.”

Why choose advantage as your eCommerce Growth Agency?
001 A Proven Track Record
Over the past 10 years, we’ve been quietly working with some of the UK’s fastest-growing eCommerce brands, including Perky Pear, Muzzle Movement, Bouncy Blow Band and more. We were with them when they launched, and we continue working with them today.
002 Commitment to Your Company
At Advantage, we don’t just run ads – we become an extension of your team. Your success is our success, and we’re committed to delivering high-performance campaigns that drive real revenue growth for your eCommerce brand.
003 Advanced Knowledge
With over a decade of experience in eCommerce, our team knows what works and what doesn’t. We thrive where other agencies fall short, and we have the knowledge to give your brand the best chance of success.
A proven track record for helping brands like yours reach new heights
900%+
Avg. ROAS
100+
Brands scaled
10+
Years' experience
Advantage have been an absolute game-changer for our business. Their expertise in ad management has helped us grow multiple brands far beyond our expectations. Highly recommend. Very quick to respond to any queries we have and go above and beyond to help.


Through the use of Google & Meta Ads, we were able to achieve incredible results for The Muzzle Movement and help them tap into new audiences.
Google ROAS: 2100% | CPA: £2.69
Meta ROAS: 1700% | CPA: £4.58

Live, Extensive Reports for Smarter Decision-Making
Stay ahead with live, real-time reporting that goes beyond surface-level metrics. Get direct access in-depth insights and actionable recommendations to ensure your ad spend delivers maximum ROI.
Blended Metrics – See combined platform data for a true performance view.
Deep Insights – Make better decisions with metrics like ROAS by hour of day and day of week.
Location Performance – See how your campaigns perform based on the location of the users.
Plus much more…
How we scale
brands like yours…
Here’s how we partner up with brands and help them reach their maximum potential.
Discovery & Overview
001
The first step in our process is understanding your brand, products, target audience, and current marketing efforts. We conduct a deep-dive audit into your existing PPC, SEO, and customer retention strategies to identify areas of opportunity. We also assess your analytics setup to ensure accurate tracking of key performance metrics. This stage allows us to define clear objectives and a roadmap for profitable growth.
Analysis & Competitor Research
002
We analyse your competitors’ marketing efforts and look at your industry as a whole. By leveraging industry data, we uncover trends, audience behaviours, and platform-specific insights that can help to shape our strategy. This research ensures that your brand positions itself effectively against competitors while capitalising on untapped market potential.
Strategy Development
003
We develop a comprehensive growth strategy tailored to your brand. This includes defining the best channels for paid acquisition, optimising website conversion paths, and creating a structured plan for retention marketing. We map out a multi-channel approach that integrates PPC, SEO, CRO, and EMS to ensure that every aspect of your digital presence works together to drive sustainable, long-term revenue growth.
Setup & Launch
004
With the strategy in place, we implement high-performance ad campaigns, refine your website for conversions, and ensure your products and web pages are optimised for organic search. We ensure accurate tracking and reporting while launching automated email and SMS sequences to capture and retain customers. The setup is designed to generate immediate wins while laying the groundwork for long-term scalability.
Monitoring & Optimisation
005
Once live, we monitor performance and continuously optimise campaigns for efficiency. Through data-driven adjustments, A/B testing, and refining audience targeting, we continually improve your return on investment. Our ongoing management ensures that ad spend remains effective, conversion rates improve, and customer retention strategies evolve to drive higher lifetime value.
Scale & Report
006
With a strong foundation in place, we focus on scaling profitably. We expand into new markets, introduce additional platforms, and optimise budget allocation for sustainable growth. Our detailed reporting provides insights that guide strategy, ensuring your brand continues to grow efficiently without unnecessary risk.
Everything You Need
Managed Under One Roof
Reach Your Maximum Potential With A Comprehensive Growth Strategy
Paid Advertising
- Google Ads Management
- Meta & Paid Social
- Strategy Development
- Ad Creation & Copywriting
- Competitor Analysis
- Ongoing Bidding Strategy
- Audience Building & Retargeting
- Conversion Tracking Setup
- Creative Testing
- Live Reports & Insights
- Google Ads Management
- Meta & Paid Social
- Strategy Development
- Ad Creation & Copywriting
- Competitor Analysis
- Ongoing Bidding Strategy
- Audience Building & Retargeting
- Conversion Tracking Setup
- Creative Testing
- Live Reports & Insights
Conversion Optimisation
- Page & Product Optimisation
- Product Feed Optimisation
- Upsell & Cross-Sell Strategy
- Review Schema Integration
- A/B Testing
- Exit-Intent Popups
- CVR Price Testing
- Checkout Optimisation
- Heatmaps & Screen Recording
- Page & Product Optimisation
- Product Feed Optimisation
- Upsell & Cross-Sell Strategy
- Review Schema Integration
- A/B Testing
- Exit-Intent Popups
- CVR Price Testing
- Checkout Optimisation
- Heatmaps & Screen Recording
Email & SMS Marketing
- Email List Segmentation
- Welcome Email Sequences
- Abandoned Cart Email Flows
- Post-Purchase Email Sequences
- Upsell Email Campaigns
- Automated Review Requests
- Holiday & Seasonal Promotions
- Email Copywriting & Design
- SMS Abandoned Cart Recovery
- SMS Promotions & Workflows
- Email & SMS A/B Testing
- Email List Segmentation
- Welcome Email Sequences
- Abandoned Cart Email Flows
- Post-Purchase Email Sequences
- Upsell Email Campaigns
- Automated Review Requests
- Holiday & Seasonal Promotions
- Email Copywriting & Design
- SMS Abandoned Cart Recovery
- SMS Promotions & Workflows
- Email & SMS A/B Testing
Discovery Call
Let’s talk about your brand, your current position, and whether or not we’d be a good fit together.
Campaign & Account Audit
Get a free, comprehensive audit of your existing campaigns and ad accounts, complete with invaluable insights and recommended actions.
I already have a Google Ads agency. Can you help with transitioning?
Of course. We can manage the handover from your agency to us if you’d like to come on board.
Are your services under a fixed term contract?
We operate on a month to month basis, so you’ll never be tied into a contract with us.
Let’s discuss
working together
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Call us directly
01204 952 551
Email us
team@advantagemediagroup.co.uk
Hayes Barn, Coton, Whitchurch, Shropshire, SY13 3LU
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