To address these challenges, we began by fixing their conversion tracking setup. This involved ensuring that every critical action, such as purchases and add-to-cart events, was being accurately tracked across their Shopify store and synced with Google Ads and Google Analytics.

With proper tracking in place, we could finally gather reliable data to optimise their campaigns effectively. We also made improvements to their Shopify product pages to increase their conversion potential, focusing on streamlining the user experience and making product information clear and compelling.

We turned our attention to their Google Merchant account, which we optimised and linked directly to their Google Ads account. This ensured their product feed was correctly formatted and fully utilised within Shopping campaigns.

With this foundation, we created a variety of Google Ads campaigns using different campaign types, including Search, Shopping, and Display. To maximise performance, we ran tests between campaigns, continuously refining targeting, bidding strategies, and creatives to determine what delivered the best results for their specific audience.

In addition to Google Ads, we expanded Apachie’s reach on Facebook and Instagram by setting up their Facebook Business Manager and connecting their Shopify store to create a product catalogue. This integration allowed us to run dynamic product ads, showcasing their inventory to highly targeted audiences.

We also optimised their Facebook page, ensuring it represented the brand effectively and aligned with the overall advertising strategy. The combination of accurate conversion tracking, optimised campaigns, and an integrated approach across multiple platforms delivered impressive results.

Apachie’s advertising efforts are now profitable, scalable, and supported by actionable data, allowing them to grow their business with confidence. This case study highlights the impact of a strategic, data-driven approach to PPC and eCommerce advertising.