Having learned a lot about promotion through social media and PR, the Perky Pear girls had confidence going into their new product launch.

They had a great product and understood their target audience. They just needed a paid advertising strategy.

We got to work in building a strategy that created both brand awareness and profitable sales through the use of Google Ads and Meta Ads, and it didn’t take long to see great returns.

The key goals for Bouncy Blow Band were to raise awareness of the brand, build visibility around the product and create a stream of sales and customers through different sources, including organic and paid traffic. We needed to do this profitably to ensure that this new brand could get off the ground quickly and build from a stable base.