SUCCESS STORIES
• PERKY PEAR
Google Ads
Meta Ads
TikTok Ads
Industry
Beauty / Lifestyle / Retail
Results
Results we’re proud to have produced for
Perky Pear.
7.21
ROAS
£3.20
CPA
£1m+
Sales generated
Overview
When the girls at Perky Pear first came to us back in 2016, they had created a product that they knew solved a big problem for women worldwide. But, with no prior experience in marketing, they needed help getting their product in front of their target audience.
Fast-forward to today and Perky Pear are the most well-known brand of their kind, and have even managed to successfully expand into into the US market.
After all this time, we continue to work with Perky Pear closely and help them with their paid advertising campaigns.
Stack
Some of the tools and software we used for this project
Objectives
The key objectives with Perky Pear were to create a solid foundation for their online presence and drive sustainable growth through search engine optimisation, conversion rate optimisation and a stable flow of incoming sales from paid search platforms such as Google Ads, Facebook & Instagram Ads, TikTok Ads, and even Snapchat Ads.
We also wanted to focus on repeat sales, ensuring past customers were rewarded for their loyalty and wanted to come back to purchase again, increasing the average life-time value of Perky Pear’s customers.
What we did
First, we focused on building a high-converting website that not only provided an excellent user experience but also effectively showcased their products, leading to improved customer engagement and higher conversion rates.
Next, we set up and optimised profitable paid advertising campaigns, ensuring that each campaign was strategically designed to attract the right audience and deliver a strong return on investment.
Then, we worked to maximise their visibility online through a combination of SEO strategies, content marketing, and social media efforts, ensuring that Perky Pear reached as many potential customers as possible and established a strong brand presence in their market.
Additionally, we helped Perky Pear set up a branded store on Amazon, allowing them to utilise the demand on the platform for products like theirs.
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