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E-commerce Strategy Assessment

Discover what's holding your brand back from scaling to 6-7 figures per month

How many advertising platforms are you currently using?

Just one platform

Two platforms

Three platforms

Four or more platforms with strategic purpose

How do you decide budget allocation across platforms?

I put most budget into the platform with the highest ROAS

I split budget equally across platforms

I allocate based on platform performance over the last month

I strategically allocate based on each platform's role in the customer journey

Which statement best describes your platform strategy?

I rely heavily on one platform for most of my revenue

I use multiple platforms but they operate independently

I coordinate messaging across platforms but don't track cross-platform journeys

I have a unified cross-platform strategy where each channel serves a specific purpose

How do you track customer journeys across platforms?

I rely on each platform's native reporting

I use Google Analytics and platform data

I have some cross-platform tracking but it's not complete

I use advanced attribution tools to see the full customer journey

When making budget decisions, what data do you primarily use?

Platform-reported ROAS (Meta Ads Manager, Google Ads, etc.)

Platform data + Google Analytics

Blended data from multiple sources

Unified attribution data that shows true customer journeys

How do you plan your advertising campaigns?

Week-to-week based on recent performance

Monthly planning with some seasonal considerations

Quarterly planning with strategic goals

Annual strategic roadmap with quarterly milestones and systematic testing

How often do you create new ad creatives?

Only when performance drops significantly

Monthly or when we remember

Bi-weekly as part of our routine

Weekly systematic testing with performance-driven creative production

When did you last optimise your website for conversions?

Over 6 months ago

3-6 months ago

Within the last month

Ongoing optimisation with regular testing

Do you know your conversion rates at each stage of your funnel?

I know my overall website conversion rate

I track product page and cart conversion rates

I track most funnel stages and have some optimisation

I systematically track and optimise every stage from ad click to purchase

What percentage of your monthly revenue comes from email marketing?

Less than 10%

10-20%

20-30%

Over 30%

Which retention systems do you have in place?

Basic welcome email and occasional newsletters

Welcome series + abandoned cart emails

Multiple automated flows (welcome, abandoned cart, post-purchase)

Comprehensive retention system (welcome, abandonment, win-back, upsell, review requests, segmentation)

What's your current monthly revenue?

Under £10k

£10k-£25k

£25k-£50k

£50k-£100k

Over £100k

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Your Results

How You Compare to Other E-commerce Brands

Your Growth Potential

Based on your current setup and implementing our recommended improvements

Key Insights & Opportunities:

Your 90-Day Growth Roadmap

Ready to Scale Your E-commerce Brand?

Based on your assessment, we can help you break through your current growth ceiling.